012 | Make something for a group of people, not everyone

Mitchel Lensink
Jan 12, 2021
1 min read

I find myself staring in the distance as I hear the sound of a new email coming in. It’s another one of Kyle McDougall’s ‘Field Notes’ emails.

I manage to bring myself back to the present and open the email. The e-mail contains a list of DOs and DON’Ts for 2021. Interesting. I quickly scan the email as I notice my eyes linger over point number three in the list of DOs

Make something for a group of people, not everyone.

Funny. I was just thinking about that. I continue reading the email but find myself stopping again at point number five in the list of DON’Ts.

Don’t try to please everyone

There’s even a parentheses that reads “this one is especially important!”.

The timing couldn’t be better as I was just doing some soul searching regarding my own work. Sometimes I can’t help but wonder if I’m being too friendly with my work. Too safe. Too scared to receive some bad comments.

It’s not like I haven’t had them before. Though in the past, a bad comment has lead me to trying even harder to make better work. Now I think that’s a bad strategy. Or at least I try to think that as often as I can. When somebody does not like your work, it might not be for them. It might be for somebody else.

I figured I should write a more articulate point on the matter of producing work for yourself, or a core audience, but I haven’t structured my thoughts well enough. Let this first blog post be the first step in formulating a coherent opinion. Hopefully I can write down a better story in the future.

Let’s just leave it at that for now.

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