I came up with a nine step plan for the next two photo projects I have in the works.

1. Make a photography project.
2. Print one copy of it for myself.
3. Shoot really good marketing material of it.
4. Create a very nice page for it on my website.
5. Show it to people.
6. Only go to print if I get 10 or more orders.
7. Set a deadline within which the 10 orders need to be placed.
8. Don’t go to print and be fine with it.
9. Move on.